Customer profiling
Help us make sure everyone is treated fairly and no-one is discriminated against, by completing our customer profiling form. You must be an LMH tenant or leaseholder and have not completed a profile form before.
Why do LMH do customer profiling?
Liverpool Mutual Homes asks all its customers to fill in a customer profiling survey. This is so we can collect information about who our customers are and to make sure everyone is treated fairly and no-one is discriminated against.
We will use this information to:
- Monitor the service we provide to you
- Highlight inequalities and investigate why they happen
- Remove unfairness and disadvantage
The information also helps us to:
- See who is using our service and how satisfied they are with them
- Consider ways of reaching under represented groups and make sure our service meets their needs
- Improve the relevance of our service - for example, if you tell us that you want information in large print, we’ll send you information in this format in the future
- Make sure we provide services fairly - for example, if the information you give shows us that a group of people is not accessing one of our services, such as our housing waiting list, then we can try to find out why and remove any barriers
- Ensure our Equality and Diversity Policy is working





