Customer profiling

Help us make sure everyone is treated fairly and no-one is discriminated against, by completing our customer profiling form. You must be an LMH tenant or leaseholder and have not completed a profile form before.

Why do LMH do customer profiling?

Liverpool Mutual Homes asks all its customers to fill in a customer profiling survey. This is so we can collect information about who our customers are and to make sure everyone is treated fairly and no-one is discriminated against.

We will use this information to:

  • Monitor the service we provide to you
  • Highlight inequalities and investigate why they happen
  • Remove unfairness and disadvantage

The information also helps us to:

  • See who is using our service and how satisfied they are with them
  • Consider ways of reaching under represented groups and make sure our service meets their needs
  • Improve the relevance of our service - for example, if you tell us that you want information in large print, we’ll send you information in this format in the future
  • Make sure we provide services fairly - for example, if the information you give shows us that a group of people is not accessing one of our services, such as our housing waiting list, then we can try to find out why and remove any barriers
  • Ensure our Equality and Diversity Policy is working
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